Crops ›› 2019, Vol. 35 ›› Issue (1): 32-37.doi: 10.16035/j.issn.1001-7283.2019.01.005

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SWOT Analysis on Development of Quinoa Industry in Ili Valley of Xinjiang

Hongliang Cui1,2,Bao Xing2,Qing Yao1,Qinping Zhang2,Xiushi Yang2,Yang Yao2,Guixing Ren2,Peiyou Qin2   

  1. 1 Ili Institute of Agricultural Sciences of Xinjiang, Yining 835000, Xinjiang, China
    2 Institute of Crop Sciences, Chinese Academy of Agricultural Sciences, Beijing 100081, China
  • Received:2018-08-18 Revised:2018-12-22 Online:2019-02-15 Published:2019-02-01
  • Contact: Peiyou Qin

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Abstract:

Quinoa, a characteristic coarse cereal previously introduced from South America, has been grown in 18 provinces and has the potential to be a new and characteristic industry in China. To clarify existing problems and development direction, providing a theoretical basis for the development of quinoa industry in Ili valley in future, we analyzed the advantages, disadvantages, opportunities and threats of the development of quinoa industry in Ili valley of Xinjiang by SWOT analysis. The results indicated that the advantages of quinoa industry in Ili valley overweigh the disadvantages, but opportunities and challenges coexist. The planting scale of quinoa should be further expanded because it has the advantages of tolerance to drought, salinity, frost and can be used as food and feed crop. Reasonable planting could be actively promoted by adhering to the “market oriented” formulating appropriate policies and increasing financial input. The quinoa industry in Ili valley will realize sustainable development and promote the industrial structure adjustment, “rural vitalization strategy” and eco-environmental protection by industrial advantage, such as product development and “Internet+Agriculture”, expanding the market, attracting innovations, building bases, strengthening science and technology, and focusing on industries.

Key words: Ili Valley, Quinoa industry, SWOT

Table 1

SWOT matrix of quinoa industry in ILi valley"

外部因素
External factor		 内部因素Internal factor
优势Strength (S) 劣势Weakness (W)
①自然条件优势;②区位优势;③机械化种植优势 ①藜麦产业尚未形成,缺乏认识;②研究基础薄弱;③没有企业介入;④政策支持不足,开发不足
机会Opportunity (O) SO战略Strength-opportunity strategy WO战略Weakness-opportunity strategy
①一带一路及江苏对口援建带来的机遇;②待开发土地带来的机遇;③产品市场潜力大 依靠当地自然资源优势及区位优势,借助一带一路、对口援建及制定优惠政策,加大宣传推广,提高种植水平 利用乡村振兴带来的机遇,加强藜麦品种资源的引进、选育及示范推广、配套的栽培技术集成示范、营养功能产品研发等研究,提高单产水平,精准扶贫,促进乡村振兴
威胁Threat (T) ST战略Strength-threat strategy WT战略Weakness-threat strategy
①相邻省市藜麦产业发展的竞争;②藜麦认知度低,价格高且波动大
 利用机械化种植优势,加大品牌创建力度,有机认证,提高认知度
 设置藜麦发展专项基金,培植企业,完善企业+合作社+农民利益机制或订单农业;加大科技投入,科技创新驱动全产业链发展;打造市场流通体系,加快藜麦开发进程
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